Episode Details

In this week's episode of The Disruptive Franchise Podcast, I share my journey of launching the Disruptive Franchise Awards, including the challenges and strategies involved in the process. 

I focus on the importance of continuous promotion, the need for resilience in business, and the impact-driven approach that led to the awards' success, whilst also reflecting on my own personal growth and the lessons learned throughout the experience, including managing my chronic illness while achieving my goals.

Key Takeaways:

• Launching an event involves continuous promotion and multiple phases.
• Sponsorship is crucial for funding events and requires strategic outreach.
• Effective marketing requires repetition to ensure visibility.
• Panic can set in when entries or ticket sales are low, but persistence pays off.
• Record entries can be achieved through a concentrated marketing push.
• Audience engagement is key; many may not see initial announcements.
• Volume of promotion can lead to success, even if it feels excessive.
• The purpose behind an event can drive its success beyond financial goals.
• Managing chronic illness while pursuing business goals is challenging but possible.
• Planning ahead for future events can maintain momentum and success.

How To Contact Stacey:

• Website: https://www.staceycann.com
• Instagram:  https://www.instagram.com/staceycannfranchisestrategist/
• LinkedIn: https://www.linkedin.com/in/staceycann/

Keywords: Disruptive Franchise Awards, launching events, marketing strategies, sponsorship, ticket sales, continuous promotion, business resilience, impact-driven success, chronic illness, event planning

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A Thank You To Our Sponsors:

Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you!

Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.

After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.

Everything we do is built around strategy and your authentic human voice.

Check out more details here

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