Episode Details

In this week's episode of The Disruptive Franchise Podcast, I share my journey of launching the Disruptive Franchise Awards, including the challenges and strategies involved in the process. 

I focus on the importance of continuous promotion, the need for resilience in business, and the impact-driven approach that led to the awards' success, whilst also reflecting on my own personal growth and the lessons learned throughout the experience, including managing my chronic illness while achieving my goals.

Key Takeaways:

• Launching an event involves continuous promotion and multiple phases.
• Sponsorship is crucial for funding events and requires strategic outreach.
• Effective marketing requires repetition to ensure visibility.
• Panic can set in when entries or ticket sales are low, but persistence pays off.
• Record entries can be achieved through a concentrated marketing push.
• Audience engagement is key; many may not see initial announcements.
• Volume of promotion can lead to success, even if it feels excessive.
• The purpose behind an event can drive its success beyond financial goals.
• Managing chronic illness while pursuing business goals is challenging but possible.
• Planning ahead for future events can maintain momentum and success.

How To Contact Stacey:

• Website: https://www.staceycann.com
• Instagram:  https://www.instagram.com/staceycannfranchisestrategist/
• LinkedIn: https://www.linkedin.com/in/staceycann/

Keywords: Disruptive Franchise Awards, launching events, marketing strategies, sponsorship, ticket sales, continuous promotion, business resilience, impact-driven success, chronic illness, event planning

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A Thank You To Our Sponsors:

Our headline sponsor, Bookwhen makes event booking beautifully simple.

Bookwhen is a powerful, intuitive booking system that helps businesses grow by taking the hassle out of scheduling. From classes and appointments to workshops and franchise-run events, we support thousands of organisers across the UK and beyond saving time, reducing admin, and delivering a seamless experience for their customers.
Whether you're running your first event or scaling a nationwide franchise, Bookwhen gives you everything you need to manage bookings in one place.

Our exclusive podcast sponsor, Make Your Mark Podcast Agency are passionate about helping franchise brands and awards bodies alike amplify their visibility, build deeper connections, and stay ahead of the curve—and podcasting is a game-changing tool to do just that.

This partnership is about backing a movement we both believe in—and sparking a conversation that franchisors and event organisers can’t afford to ignore.

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