Episode Details

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.

What if the biggest thing holding your business back… is you?

In this episode of Tenacity with Sonia C., Sonia sits down with Jason Berkowitz, founder and CEO of a 15-year SEO agency, to unpack one of the hardest lessons founders must learn to scale: the power of delegation.

Jason shares his journey from solo operator to agency leader, and why trying to do everything himself nearly became the biggest bottleneck in his business. Together, Sonia and Jason have a raw, honest conversation about letting go of control, trusting your team, and why founders who refuse to delegate often stall their own growth.

They dive into:

• Why do founders become the biggest bottleneck in their companies
• The mindset shift required to move from freelancer to scalable founder
• How delegation unlocks better execution, stronger teams, and real growth
• Letting go of the fear that “no one will care as much as I do.”
• Making tough people decisions without guilt
• Building a business that scales without burnout or constant hustle

This episode is for founders who feel overwhelmed, stretched thin, or stuck doing everything themselves, and know something has to change.

If you’ve ever thought “I’ll just do it myself”, this conversation may be the wake-up call you need.

Listen or watch full episodes: https://soniacouto.com/

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