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When Annmarie and I launched our residential architecture studio in 1999, we made a very important decision about the name of our firm. We wanted to be sure that our name was unique and would clearly separate our studio from the many other residential architects in our region.

We wanted a name that would be easy to remember, endure and outlive the firm's founders when the next generation might take the lead.

We wanted a name that would not burden us as principals, forcing us to be the only people that prospects would want to meet when developing new business and interacting with clients. If our names were on the door, would we be the only people qualified to represent the firm?

We wanted a name on which we could build a brand.

We named our firm, Fivecat Studio and succeeded in building a successful brand of high-end residential architecture in the lower Hudson Valley of New York State.

This week on the Entrepreneur Architect Podcast, I am speaking with a person who understands the how important proper branding is to the success of every architect. She’s responsible for rebranding multiple New England-based architecture firms. Emily Hall is a Senior Associate with Union Studio Architecture & Community Design based in Providence, Rhode Island and we had a fantastic conversation about how to successfully rebrand an architecture firm.

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Referenced in this Episode

Union Studio Architecture & Community Design
Donald Powers Architects
Rhode Island School of Design
Durkee Brown Viveiros Werenfels Architects
Society for Marketing Professional Services
University of Rhode Island
Congress of New Urbanism
Donald Powers, AIA, LEED AP, CNU
Douglas Kallfelz, AIA, LEED AP, CNU
Charrette Venture Group
StatCounter Analytics Software
Google Analytics
Robert Troutman, Highland Standard (graphic design)
Nail Communications
Cote Renard Architecture
Dig Architecture
Using a design brief
Definitio