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Episode #129 2025 GTM Mistakes & What Not To Take Into 2026 (Year-End Recap) with Dale Zwizinski
Description
Are you heading into 2026 with real signal or just noise?
In this year-end recap episode of Bridge the Gap, Dale and I break down what actually happened in 2025 across go-to-market. What broke, what worked, and what operators should carry forward into 2026.
We cover AI hype versus real execution, why pipeline panic keeps repeating, what org design got exposed, and why fundamentals still win when everything feels uncertain.
Key Highlights
- AI hype crashed because most teams skipped outcomes and guardrails
- AI shelf ware happens when you do not know what you are fixing
- Spam cannons still run even when buyers ignore them
- Discovery and problem-led messaging still move deals
- 2026 will bring consolidation and higher standards for leaders using LLMs
If you lead GTM and want a clear reset for 2026 with practical takeaways from the trenches, this episode is for you.
Sponsor info:
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