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Leadership, Risk, And Soft Power in Technology | Rob Johnson
In this episode of the 40% Better Podcast, host Bill Lennan sits down with Rob Johnson to explore what leadership really means in technology—and why leading people is fundamentally different from managing projects. Rob shares his unconventional journey from a shy, risk-averse engineer to a confident technology leader and entrepreneur.
Drawing from experiences in engineering, product management, startups, and executive leadership, Rob explains why soft power, servant leadership, and self-awareness matter more than titles, authority, or being “the smartest person in the room.” This wide-ranging conversation covers risk tolerance, entrepreneurship, military-influenced leadership lessons, listening over talking, and the mindset shift required to succeed at higher levels of leadership.
Rob also discusses why control is an illusion, why being wrong is essential to learning, and how leaders can remove roadblocks so teams can thrive. If you’re an engineer, product leader, founder, or aspiring executive navigating the transition into leadership, this episode is packed with practical insights, memorable stories, and counterintuitive advice to help you become 40% better.
🎯 Key Takeaways Leadership often starts with ego—and matures through self-awareness You can manage projects, but you must lead people Soft power is more effective than authority Giving before you get builds trust and influence Listening is more powerful than talking Being wrong is essential for growth and learning Risk tolerance develops through experience, not theory Entrepreneurship reshapes how leaders see systems and change Titles matter less than removing obstacles for teams Great leaders make others excited—not anxious—to work with them
🎙️ Memorable Sound Bites “You can manage projects. You can’t manage people.” “There are no points for being right—only for doing right.” “Control is an illusion.” “I want to be wrong more before breakfast than most people are all day.”
I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team
Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/
Visit the 40 Percent Better website here: https://40pb.com/
Listen to 40 % Better on these podcast platforms:
Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0
Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347
Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter
#BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems.
Published on 12 hours ago