Episode Details

This is Laura’s third annual “What Worked, What Didn’t, and What Blew Up in My Face” episode—and as always, it’s equal parts honest, reflective, and deeply personal. In this 2025 recap, Laura walks through a year defined by high highs and low lows, sharing the business decisions that created momentum, the moments that stretched her capacity, and the lessons she’s carrying forward into 2026. From sponsorships and events to grief, delegation, and community, this episode is a reminder that growth is rarely linear—and that everything can be data if you let it be.

In this episode you will hear:

00:14 – Why Laura both dreads and looks forward to this annual recap

02:39 – Why Laura didn’t set a financial goal this year (and what she focused on instead)

04:45 – Four big decisions made at the end of 2024 that shaped 2025

05:00 – Moving all private coaching to 12-month commitments

06:20 – Deciding to run an in-person event and treat TMMB as a sponsorable property

07:22 – Learning corporate sponsorship (and the irony of Laura’s past career)

08:45 – Early 2025 duality: business growth alongside a family health crisis

09:46 – Why corporate sponsorship timelines didn’t work for the 2025 event

12:04 – Why TMMB Live 2025 worked emotionally—but not financially

13:45 – The reality of running an event during an ice storm and family emergencies

16:50 – Why the 2025 event became a career-defining moment

19:10 – The power of simplicity, systems, and delegation in 2025

21:33 – The greatest gift of the year: relationships and women in Laura’s network

26:19 – Other things that worked: email marketing, Threads, LinkedIn, and the podcast

27:55 – What didn’t work: not hosting a retreat in 2025

29:55 – Launching the Accelerator beta and refining the Inner Circle positioning

34:30 – What slightly blew up: working too hard and neglecting core habits

Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:  https://www.thismothermeansbusiness.com/tmmb-2026 

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