Episode Details

Caleb Slater is the managing director at Cards2Cash a platform enabling customers to sell unwanted gift cards. Founded in 2022 (when Caleb was just 16) it operates on a custom website, has recently expanded into Ireland, and has already grown to over £500k in annual sales. 

 

In this episode, Caleb reveals how he scaled Cards2Cash with smart SEO, clever payment optimisation, and a huge focus on trust and customer experience. It’s a fast, practical conversation full of insights any eCommerce brand can apply right away. 

 

Hit PLAY to hear: 

• 🚀 How a 16-year-old founder built a £500k+ gift card marketplace from scratch. 
• 🔍 The SEO strategy that now brings in 99% of Cards2Cash’s customers. 
• 💸 The payment change that saved the business over £20,000 in fees. 
• 🛍️ Why customer service became Caleb’s secret weapon for growth. 
• 🤖 How he’s using AI (the right way) to cut workload without hurting CX. 
• 🌍 The big expansion plans taking Cards2Cash across Europe next. 

 

Key timestamps to dive straight in: 

[03:37] Building a Website's Challenges 

[07:43] Exceptional Customer Service Priority 

[10:48] Gift Card Trading Trends 

[15:11] Ensuring Effective AI Support 

[17:56] Overcoming Payment Provider Challenges 

[19:42] Global Expansion: Ireland to Germany 

[20:24] Listen to Caleb’s Top Tips! 

 

Full episode notes here: https://ecmp.info/575  

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