Episode Details

You’ve probably already collected enough strategies to get more clients, raise your fees, and run your practice like a business… so why does it still feel hard to execute? In this episode, I unpack the pattern I’ve observed over years of coaching counsellors, psychologists, and social workers: it’s rarely the strategy that’s “not working” it’s usually the identity you’re operating from. If you’re stuck in helper mode (client-aligned) and you haven’t integrated the business-owner version of you, even the best plan can end up abandoned, half-implemented, or constantly replaced with the next shiny “fix”.

You’ll hear what changed for me after building an AI-supported self-coaching process designed to surface subconscious drivers (the iceberg beneath the surface) and why it created a noticeable absence of anxiety, stress, and emotional spirals when doing hard business things. I also explain the identity-first framework I’ve built to help private practice owners stop cycling through “what’s the next strategy?” and instead create an upward/outward spiral of progress with an evidence bank of results that builds confidence, consistency, and income.

If you’re in Australia and you’re starting a private practice or you’re already in practice but not consistently booked (or you’re booked but not profitable), this is for you. Quick win action step: pick ONE strategy you already “know” you should do (fee increase, cancellation policy, Google Business Profile, GP meet-and-greet) and ask: “What would the business-owner version of me decide here?” Write the answer down, then implement one small, specific step within 24 hours.

Timestamps:
00:02 Why you don’t need another strategy (you need implementation insight)
00:44 New podcast intro + what’s changing behind the scenes
01:58 “New level, new devil” and why growth brings old stories up
05:49 Why I built an appointment-free coaching model (and why “1 hour sessions” are bologoney)
07:06 The iceberg problem: conscious awareness vs subconscious drivers
08:41 The Dunning-Kruger moment with AI (and what actually changed)
14:37 How the AI-supported process surfaced hidden beliefs and reduced anxiety fast
19:14 Releasing offers (DCS, supervision) and the “pay it forward” transition
24:11 The pattern: strategies work… so why do some people still not get results?
29:37 The core issue: mindset vs identity (and “helper mode” vs business-owner integration)
32:07 The framework: identity → strategy → implementation → evidence bank → upward/outward spiral
37:46 Real-world changes: website, social presence, offers, and showing up differently
41:10 Manifesting the move + taking real-world money action
54:22 Practice Momentum applications close December 31, 2025 (last intake at current fee)

Call to action and resources (clickable links):

Take the Practice Momentum™ Quiz: https://brooklyn.myflodesk.com/pmquiz
Apply / learn about Practice Momentum: https://brooklynstorme.com/practice-momentumWebsite Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/
The Ultimate Private Practice | Free Community: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/
My YouTube channel: https://www.youtube.com/@theprivatepracticecoach
The Happy Practice Etsy Store: https://thehappypractice.etsy.com

Mini FAQ:

How do I know if this is my issue (identity) and not the strategy?

If you’re repeatedly asking “what else should I do?” while skippin