Episode Details

In this episode of Career Coaching Secrets, host Kevin sits down with Valerie Polunas, founder of Flowing River Conflict Solutions, to explore the realities of building a coaching business centered on conflict management, leadership, and team effectiveness.

Valerie shares her journey from leaving a high-stress career to becoming a coach who helps workplace teams navigate conflict, build trust, and improve collaboration. She talks openly about niching decisions, relying on referrals and LinkedIn for marketing, and why she chose to focus on corporate and work teams rather than couples or therapy-adjacent work.

The conversation dives deep into pricing challenges, undercharging, and how Valerie used AI, mentorship, and financial planning to create sustainable coaching packages across different geographic markets. She also discusses running a solo business while balancing caregiving responsibilities, redefining success, and growing a coaching practice at a pace aligned with real life.


Connect with

LinkedIn: https://www.linkedin.com/in/valerie-polunas/
Website: https://www.flowingrivercs.com/

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If you are a coach looking to grow your business, you can find out more about Purple Circle at http://joinpurplecircle.com