Podcast Episode Details
Back to Podcast EpisodesThe Company That Builds Your iPhone Just Launched Its First Electric Car
From iPhones to EVs
Taiwan’s contract manufacturing giant Foxconn has formally entered the EV spotlight with the launch of the Bria EV through Foxtron Vehicle Technologies, its joint venture with Yulon Motor.
Best known globally as Apple’s primary iPhone assembler, Foxconn is now using Foxtron as its automotive spearhead. The Bria EV, unveiled in Taipei, becomes the first EV made in Taiwan specifically for global export, taking the partnership out of the conceptual stage. The Bria will initially be offered in three variants priced between roughly $28,600 and $36,540 (when directly converted), Reuters reports.
More importantly, it arrives amid Foxtron’s recent agreement to acquire Yulon’s Luxgen passenger-car brand outright, including its sales subsidiaries, retail outlets, and workforce. That deal hands Foxtron full operational control across development, sales, and after-sales service, creating an end-to-end EV value chain anchored in Taiwan. For Foxconn, which owns 45.6 percent of Foxtron, the Bria is less about volume today and more about proving it can translate its electronics manufacturing dominance into the far more demanding automotive sector.
Foxconn Tried Hard This Year
The Bria EV is the most visible result yet of Foxconn’s increasingly aggressive push into automotive manufacturing over the past year. Rather than positioning itself as a traditional car brand, Foxconn has been clear about its intention to replicate its contract manufacturing model from consumer electronics. Through Foxtron, it offers design, engineering, and large-scale production services to automakers seeking faster, cheaper paths to electrification without building everything in-house.
That strategy has brought Foxconn into the orbit of legacy automakers under pressure, most notably Nissan. Reports suggest Nissan has explored potential cooperation with Foxconn as it looks to stabilize factory utilization and chart its next EV moves following stalled partnerships elsewhere. Foxconn has also signaled that it plans to announce additional Japanese auto partners.
Today Taiwan, Tomorrow The World?
Details about the Bria EV are scarce at this point, but we know that Foxconn plans to bring the Bria overseas through its acquisition of Yulon's Luxgen brand, spinning it off as Bria and positioning it as a globally exportable product rather than a regional niche model. That opens the door to markets across Asia, Europe, and potentially North America, where Foxconn could test whether its manufacturing-driven approach translates into real consumer demand.
If the Bria reaches the U.S., it would likely arrive aggressively priced, leaning on Foxconn’s scale and supply-chain leverage to appeal to buyers looking for an alternative to higher-
Published on 2 days, 3 hours ago