Episode Details

Alyica Israel AKA Be Your Own Daddy is back on the podcast and we are going to talk about a lot of her business journey but one part in particular when she started to run ads and everything changed. Well not everything but when you listen, you'll understand what changed. The marketing game has changed since 2019 and it's important to keep up with what's working and hearing it from someone who's crushing in our field today is exactly what we are bringing you!

Time Stamps:

(0:10) Be Your Own Daddy Is Back

(1:30) What AB Barbell Looked Like Before IFCA

(3:40) Stubborn About Mentorship

(7:34) Data and The Entrepreneur's Mental and Emotional State

(12:55) 2019 vs 2025 Marketing Game

(19:50) Ads and The Ego

(23:00) Alycia's Ads Journey

(28:43) Ads Improve Your Sales and Nurture Skills

(41:35) The Fearlessness of Lacey Iskra

(44:00) Parting Advice

(48:33) Where To Find Alycia

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