Episode Details

Sterling Doak is a seasoned marketing executive with more than two decades of experience building brands at the intersection of music, culture, and lifestyle. Today, he serves as Vice President of Marketing at Gibson, where he leads with equal parts creative instinct and operational rigor inside one of the most iconic brands in the world. In this honest and often hilarious conversation, Sterling and Ryan reflect on their early agency days, the lessons that stuck, and the realities of leading with intention as the stakes get higher. Sterling shares how curiosity—not confidence—has fueled his biggest leaps, what it means to build trust without burning out your team, and why vulnerability is often the most courageous choice a leader can make.