Episode Details

DESCRIPTION

Are you struggling to turn your loyal followers into actual paying clients, or wondering if all that time on social media is really worth it for your dog business?

Today, Jo and Vicky are joined by Tori Mistik, founder of Wear Wag Repeat, canine enrichment expert, and long-time petpreneur. Tori shares how she grew a niche dog brand over 13 years, why a small but loyal audience beats viral views, and how email marketing can quietly become the most powerful part of your digital strategy.

This episode is about the wisdom (or foolishness) of shifting your niche, offering low-ticket memberships vs high-ticket offers, and building genuine trust by being more you.

KEY TAKEAWAYS

• A small, loyal audience that trusts you outperforms a big, distracted audience. 

• Consistent, story-led emails enable you to make genuine connections and sell more than any social media platform.

• To feed the algorithms you need to be clear e.g. on Instagram you have to actually use some captions that say “I am a dog trainer specialising in (your niche)". Being general gets you lost in the crowd, being specific gets you in front of people who want what you offer.

• Every pivot or niche shift needs fresh proof, stories, and reassurance. Even your most loyal followers and buyers need to be convinced all over again that your new offer or direction is for them.

• Viral views and follower counts are vanity metrics unless they lead to real relationships, enquiries, or sales. 

• For most dog businesses, it’s smarter to start with a focused, high-touch, high-ticket offer, then add lower-ticket products later. 

• The internet is Times Square: to be seen, you need clarity, consistency, and a simple message repeated everywhere. 

• True enrichment – for dogs and for business – is built from small, intentional actions repeated over time, not one flashy shortcut. 

  
  

BEST MOMENTS

"I'll think how would I write this subject line if I was sending it to my sister Addie? How would I write this email so that it's not coming across as a sales and marketing email."

"You don't necessarily need a larger audience. You really want to focus on creating a more loyal audience."

"I've never been able to follow a content calendar... I latch on to those moments of momentum and schedule stuff ahead."

"It's actually harder to sell anything low ticket than it is high ticket."

GUEST RESOURCES

http://toriknowsdogs.com

https://wearwagrepeat.com

https://www.youtube.com/@ToriMistick

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity

Let´s Talk Dog Business Strategy Book -