Episode Details

After becoming established in the Southeast Asian market, Chinese new-style tea brands are now turning to dig gold in the United States, looking for new opportunities.

在东南亚市场站稳脚跟后，中国新式茶饮品牌正将目光投向美国市场，寻求新的发展机遇。

Mixue Group opened its firstbrick-and-mortar store in the US on Saturday, marking its entry into the North American market. The store was opened in Hollywood, directly opposite the iconic TCL Chinese Theatre on the Hollywood Walk of Fame in Los Angeles, California.

蜜雪集团于周六在美国开设首家实体门店，标志着其正式进军北美市场。该门店落户好莱坞，正对加利福尼亚州洛杉矶好莱坞星光大道上的标志性建筑TCL中国剧院。

New-style tea refers to freshly prepared, healthier versions of milk tea and fruit tea.

新式茶饮指的是现制现卖、更健康的奶茶和果茶。

The opening of new-style tea brand stores in the US has been gaining momentum this year.

今年，新式茶饮品牌在美国开设门店的势头日益强劲。

On Aug 1, Heytea opened a store in Cupertino in northern California. So far, Heytea, the first Chinese new-style tea brand to explore the US market, operates 35 stores in the US, according to research institute Hongcan. This makes it the brand with the most US stores among Chinese new-style tea brands. One year ago, it had just two stores in the US, which demonstrates its rapid expansion.

8月1日，喜茶在北加州库比蒂诺市开设新店。据红磡咨询数据显示，作为首个进军美国市场的中国新式茶饮品牌，喜茶目前在美国运营着35家门店，成为中国新式茶饮品牌在美国门店数量最多的品牌。一年前，喜茶在美国仅有两家门店，其扩张速度之快可见一斑。

Meanwhile, Molly Tea has opened five stores in the US, while Chagee, as China's first new-style tea brand to be listed in the US, opened an outlet in the Westfield Century City mall in Los Angeles. Less than three months later, another outlet was opened in the metropolitan Los Angeles area.

与此同时，茉莉奶白已在美国开设五家门店，而作为中国首个登陆美国的新式茶饮品牌，霸王茶姬在洛杉矶西田世纪城购物中心开设了首家门店。不到三个月后，该品牌又在洛杉矶大都会区开设了第二家门店。

In July, Lelecha opened stores in New York and Los Angeles, continuing its business model of selling both tea and baked goods.