Episode Details

Personal care brands are increasing consumer engagement by maintaining consistent visibility across multiple touchpoints, including streaming entertainment and digital advertising. Over 77 percent of U.S. consumers think about shopping several times a week and interact with brands an average of 11 times before making a purchase, with most decisions planned in advance and driven by routine. More than 40 percent of shoppers recall ads before buying, and over half discover new brands while streaming entertainment. Amazon Ads connects brands to consumers through platforms like Prime Video, Netflix, Roku, and Spotify, using interactive ad formats and AI-driven marketing tools to optimize performance and support early engagement, brand nurturing, and long-term brand equity.

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