Episode Details

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.

Every founder eventually faces the same hard question:

Do I pivot, or do I hold the line?

In this episode of Tenacity with Sonia C., I sit down with award-winning filmmaker and executive producer Jaze Bordeaux to unpack what that decision really looks like when everything is on the line.

Jaze shares the behind-the-scenes reality of independent filmmaking, from raising capital and navigating chaos to losing a third of his story mid-production and still completing what most never do. We discuss why filmmaking is no different from building a startup, how structure can save your vision, and why knowing what to kill versus what to protect is one of the most critical leadership skills a founder can develop.

This conversation is for founders, creators, and entrepreneurs who are navigating pressure from investors, constant pivots, and the temptation to compromise to keep moving forward.

In this episode, we cover:

-When pivoting is strategic, and when it costs you your vision

-How to lead when everything is breaking at once

-Why most projects fail before they ever reach the market

-The difference between ideas that sink your business and ideas that elevate it

-How patience, timing, and structure create real momentum

If you’re building something original and questioning whether to change course or stand your ground, this episode will help you think clearly, lead strongly, and move forward with conviction.

Listen or watch full episodes: https://soniacouto.com/

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