Episode Details

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In episode 160 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Oliver Bredgaard, Business Development Manager for data centers at Hovmand, about how he moved from SaaS and sports management into the rapidly growing world of data centers 🚀. 

You’ll hear how Oliver navigates complex buying committees, tailors his message for health & safety, operations, and remote hands teams, and uses conferences, trade shows, and associations to build trust in what is still a very “closed” industry 🤝. 

Oliver explains why safer, ergonomic lifting solutions are critical for uptime, worker safety, and talent retention, and how tools like Hovmand’s virtual engineering app and AI assistants help him research, prepare, and communicate more clearly—while keeping the human relationship front and center 🧠

🛠️. If you’re curious about client-facing careers in data centers, or you sell into this ecosystem and want to improve your go-to-market strategy, this episode is packed with practical insights you can apply right away 📈.

Ep. 160 Oliver Bredgaard, Business Development Manager Data Centres of Hovmand A/S | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:52 Introducing Oliver Bredgaard, Business Development Manager Data Centres at Hovmand A/S

1:20 Career Journey to Business Development for Data Center Ergonomic Lifting Solutions

5:11 Ideal Hovmand Data Center Clients: Site Managers, Lead Technicians, Operations, and Remote Hands

8:37 Decision Makers and Health/Safety Buyer Personas for Data Center Lifters and Material Handling (Enterprise vs. Hyperscale)

11:03 Data Center Industry Conferences, Exhibitions, Trade Shows, and Associations (Example: Danish Data Center Association)

12:14 Establishing Early Relationships in Data Center Material Handling Buyer’s Journeys 

13:43 Ergonomic Safety Dangers and Financial Risk of Moving 100 Kg (220 lb) Servers in Narrow Data Center Aisles

14:58 Generative AI Changes Data Center Safety and Material Handling With Much Heavier Server Hardware and Batteries

16:19 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

16:56 Advice on Entry Level Data Center Business Development and Sales Jobs

19:37 Biggest Data Center Safety, Efficiency, and Material Handling Lifter Mistakes That Data Center Facilities Managers Make

23:00 Favorite Data Center Business Development Software: Hovmand Virtual Engineering App, HubSpot CRM, ChatGPT 

24:28 The Future of Data Center Business Development

27:01 Data Center Ergonomics, Health, and Safety with Data Center Server and Battery Lifting/Material Handling

31:22 Oliver Bredgaard (Connect with on LinkedIn) and Hovmand A/S (Follow on LinkedIn and Website)

32:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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