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The Art of Social Clubs: Margie Jiang, Founder, San Francisco Social Club
Description
Building Connections through Innovative Social Clubs
In this episode of 'How We Connected,' hosts Charlotte Massey and Aaron Hurst discuss community building and tackling the loneliness epidemic in America. They highlight their efforts at the US Chamber to create sustainable ecosystems for connection, including some insight into how we’re building the Chamber’s strategy for 2026 and beyond. The hosts then welcome Margie Jiang from SF Social Club, who shares her journey from dancing professionally to founding a vibrant, inclusive social club in San Francisco. Margie discusses the importance of intentional community-building, free membership models, collaborating with local businesses, and effective use of social media for growth. She also offers insights into creating volunteer roles and ensuring ongoing member engagement. The episode concludes with reflections on the evolution of social clubs and the importance of long-term community connections.
00:00 Introduction, What’s Going on at the Chamber
05:25 Building the Chamber’s Strategy - Retreat
10:02 Our guest: Margie Jiang - Early Community Experiences
13:25 Building the SF Social Club
16:20 Event Programming & Partnerships
19:46 Membership Model & Onboarding
24:11 Scaling & Team Management
24:25 Financial Sustainability
31:35 Reflection
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How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the US Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.
Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.
Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.
Connect with Us
SF Social Club
Margie Jiang
Margie is the founder of SF Social Club, a San Francisco–based social club designed to help people build real connection beyond single-interest groups. What began as a response to post-pandemic isolation has grown into a highly curated community of more than 400 active members, built around shared experiences, intentional onboarding, and consistent in-person programming. Margie leads all aspects of the club, from partnerships and programming to membership design and community standards, collaborating with local businesses and organizations to create experiences that turn strangers into friends. Alongside SF Social Club, Margie works at Deloitte, where she designs and delivers experiences for senior leaders tackling complex strategic challenges.
Heylo
Heylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of tra