Episode Details

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In this episode, I sit down with Nicole McCance of the McCance Method to talk about what’s actually working right now to grow a therapy group practice when the market feels tighter and “easy referrals” aren’t showing up like they used to. We dig into practical lead generation moves that don’t depend on social media, how to use consult calls and follow-up like an actual sales process, and why hiring an admin sooner than you think can pay for itself. Nicole also shares a physician-referral playbook, a “waitlist strategy” you can run this week, and a simple end-of-year review approach to double down on what’s working and cut the rest.

Main Topics Discussed

• Nicole’s origin story: from solo practice to 55 clinicians, then selling the practice (00:39)
• Why practice growth feels harder right now and how coaching strategies have shifted (02:12)
• Social media reality check, and what tends to convert faster than “content” (03:00)
• Lead sources: SEO vs Google Ads vs optimizing your Google Business Profile (06:17)
• Email marketing, consult calls, and the follow-up process most clinicians skip (07:32)
• Handling “I want to see the owner” and positioning the team-based model (08:15)
• Hiring an admin early and making the role revenue-generating through follow-ups (09:50)
• Physician referral strategy: scripts, getting into the EMR, and progress reports (27:27)
• End-of-year review: referral data, focus, and the 80/20 clean-up (35:48)
• December planning: clinician vacation coverage and PTO cashflow surprises (38:20)
• The “waitlist strategy” for warm referrals from therapists who can’t take new clients (41:17)

Cool Things Mentioned

• The Testing Psychologist mastermind groups and business consulting
• Reverb: the premier AI-powered report-writing platform for testing psychologists
• Nicole’s website: www.mccancemethod.com
• The Business Savvy Therapist podcast: www.mccancemethod.com/podcast
• Nicole on Instagram: www.instagram.com/nicole.mccancemethod
• Free masterclass (How to Build a 7-Figure Group Practice): www.mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam
• Google Business Profile: www.google.com/business
• Google Business Profile Help: support.google.com/business
• Psychology Today therapist directory: www.psychologytoday.com/us/therapists
• Indeed employer hiring platform: www.indeed.com/hire
• SimplePractice: www.simplepractice.com
• TherapyNotes: www.therapynotes.com
• Jane App (practice management): www.jane.app
• Canada’s Anti-Spam Legislation (CASL): ised-isde.canada.ca/site/canada-anti-spam-legislation/en

Featured Resources

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