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Mind Your Business: How consumer behaviour is transforming Asia’s frozen food industry
Published 9 months ago
Description
Lamb Weston has supplied fries to restaurants worldwide for decades, but its decision to enter the Singapore retail market marks a major strategic shift.
The Breakfast Show invites Jeevan Dass, Senior Commercial Director for Asia Pacific, Lamb Weston to discuss what this move signals about Asia’s evolving F&B landscape, how consumer expectations are changing, and the innovations shaping the next generation of premium frozen foods.
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