Episode Details

Once a niche fascination, East Asian culture has gone mainstream in Mexico. Japanese influence, first seeded through dubbed anime and car factories, now extends to food, language study, and everyday style, while the Korean Wave has swept up a younger generation enthralled by K-pop, television dramas, and beauty brands. In this episode, we explore how fandom, social media, and deepening economic ties have turned Asian pop culture into a marker of modern cool, even as interest in China remains largely pragmatic and business-driven. The story traces how these different currents—artistic, commercial, and aspirational—are reshaping Mexican identity, transforming what once caused friction into a confident embrace of global culture.

https://www.economist.com/the-americas/2025/08/21/why-mexicans-love-japan-and-korea