Episode Details

Google’s Gemini app now enables verification of videos created with Google AI. U.S. consumers interact with brands across eleven touchpoints before making purchases, with 77 percent considering shopping multiple times per week. Over 80 percent of personal care purchases are planned, and nearly half are driven by routine, while fewer than 13 percent of shoppers switch brands at the point of purchase. More than 40 percent of shoppers recall ads before buying, and premium entertainment is a growing discovery channel as consumers spend more time on solo activities. Amazon Ads leverages streaming platforms, digital content, and AI analytics to help brands connect with consumers throughout their shopping journey.

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