Episode Details

For many parents scrolling Facebook, the same comment keeps appearing under college-related posts: “I don’t know how we’re supposed to pay $30,000 a year for college.”

The fear is understandable. Sticker prices at four-year colleges have climbed for decades, and tuition figures are often presented as unavoidable facts. But the assumption behind those comments — that most families really do pay $30,000 a year out of pocket — is usually wrong.

In reality, the typical college student pays far less than the published price, and many pay very little or nothing at all. A mix of public policy, institutional aid, employer programs, and academic shortcuts quietly lowers the bill for millions of families each year. And even when it comes to actually writing a check, families pay for college using multiple strategies.