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Why Grown-Ups Are Keeping the Toy Stores Alive
Season 2
Episode 84
Published 6 months ago
Description
DESCRIPTION:
Toys aren’t just for kids anymore — and the people fueling today’s toy industry are old enough to remember the originals. Andrew Wagar shares how nostalgia, screen fatigue, and pop culture are driving a massive shift in what people buy, collect, and display.
From LEGO to Fallout, from Rubik’s Cubes to Barbie, the intersection of games, TV, and toys has created a two-way licensing street. Learn why independent toy stores are thriving again, what makes a “kid-ult,” and why simple, tactile fun is beating screen time for families everywhere.
GUEST:
Andrew Wagar
http://swervestrategic.com
Originally aired on 2025-12-18