Podcast Episode Details

Empire of Travel: From "Name Your Own Price" to Booking Holdings

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Episode 991

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In this episode, we dive into the history and massive scale of Booking Holdings, the Connecticut-based travel technology giant that owns some of the world’s most recognizable travel brands. We trace the company’s origins back to 1996, when founder Jay S. Walker launched Priceline.com with its famous "Name Your Own Price" bidding model.

Join us as we explore:

• The pivot: How the company moved on from early experiments with selling groceries and gasoline to focusing on travel commissions.
• The deal of the century: The 2005 acquisition of Booking.com for $133 million, a strategic move that redefined the company's future.
• The rebrand: Why the company changed its name from The Priceline Group to Booking Holdings in 2018 and adopted the ticker symbol BKNG.
• The portfolio: A look at their massive ecosystem, which includes Kayak, OpenTable, Agoda, Rentalcars.com, and Momondo.

We also break down the financials of this Fortune 500 powerhouse, which generated over $23 billion in revenue in 2024 and booked over 1 billion room nights in a single year. Whether you are an investor tracking the Nasdaq-100 or a traveler planning your next trip, this episode reveals how one company came to dominate the global online travel industry.

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Published on 2 weeks, 3 days ago