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Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick
Season 1
Episode 95
Published 6 months ago
Description
In this episode, Jo Arden - Chief Strategy Officer at AMV BBDO and Campaign contributor - shares how hope, humor, and smart messaging can drive behavior change. From Stoptober to herpes awareness, we explore the behavioral science behind emotional resonance, effective messengers, and public health impact.