Episode Details

Set Active founder Lindsey Carter opens up about how to build a cult-like activewear brand for gen-z and millennial women that can do $1M of sales in an hour built on the back of an authentic founder-led brand. 

Lindsey isn't afraid to face the controversies and challenges that followed her brand’s rise - including TikTok backlash in 2023 and the recent breast cancer donation misstep. She shares hard-earned lessons on accountability, female business mindset, and why building a company with friends can cost more than it’s worth.

Known for her entrepreneurial spirit, Lindsey built Set Active from the ground up, navigating the highs and lows of building a business in the public eye while offering valuable insights on success, leadership, and personal growth.

Timestamps:

(00:00:00) Intro
(02:37) Hustling at 8: Lindsey’s First Deal
(04:36) Becoming An Entrepreneur
(05:45) Lindsey’s Identity Struggle: Living for Herself, Not Dad
(06:59) Dad Controlling Her Money
(08:23) Money, Power, and the Dynamic with Her Husband
(10:37) Set Active: Before the Brand
(11:49) Lindsey’s Biggest Challenge as a Founder
(12:58) 2023: The Year Lindsey Almost Quit
(15:45) Dealing with Backlash And Online Criticism
(18:32) Why Mistakes Are Essential for Growth
(20:54) Making Workers Scared Of Her
(22:49) Want to Grow as a Founder? Here’s What You Should Do
(23:53) Facing Harsh Online Feedback: How Lindsay Deals with It
(26:27) The Breast Cancer Donation Backlash
(29:27) Bad Press: Does It Hurt or Help a Brand?
(31:04) Building a Cult Following with Authenticity
(33:46) Forbes 30 Under 30: What It Really Takes
(35:31) $1 Million in One Hour: How It Felt & What She Learned
(37:46) Lessons from Making $1M in an Hour
(39:25) The ‘Drop’ Model: Lindsey’s Strategy for Success
(40:30) Flopping Drops: The Risks of 2023’s Bold Moves
(40:51) Trends & Brand Building
(42:04) Lindsey’s Entrepreneurial Superpower
(42:46) Advice for Struggling Founders: How to Overcome Hard Years
(43:55) Friendship & Business: Why Lindsey’s Circle Is Tight
(48:01) How to Keep Business Relationships Collaborative, Not Competitive
(49:41) Business and Friendship: Lindsey’s Boundaries
(52:28) Losing Friends While Growing a Business: The Reality
(54:08) What’s Next for Set Active: The Dream Moving Forward
(55:15) Rapid Fire Questions
(57:35) Where To Follow Lindsey and Set Active