Episode Details

Set Active founder Lindsey Carter opens up about how to build a cult-like activewear brand for gen-z and millennial women that can do $1M of sales in an hour built on the back of an authentic founder-led brand. 

Lindsey isn't afraid to face the controversies and challenges that followed her brand’s rise - including TikTok backlash in 2023 and the recent breast cancer donation misstep. She shares hard-earned lessons on accountability, female business mindset, and why building a company with friends can cost more than it’s worth.

Known for her entrepreneurial spirit, Lindsey built Set Active from the ground up, navigating the highs and lows of building a business in the public eye while offering valuable insights on success, leadership, and personal growth.

Timestamps:

• [00:00:00] Intro

  [02:37] Hustling at 8: Lindsey’s First Deal

  [04:36] Becoming An Entrepreneur

  [05:45] Lindsey’s Identity Struggle: Living for Herself, Not Dad

  [06:59] Dad Controlling Her Money

  [08:23] Money, Power, and the Dynamic with Her Husband

  [10:37] Set Active: Before the Brand

  [11:49] Lindsey’s Biggest Challenge as a Founder

  [12:58] 2023: The Year Lindsey Almost Quit

  [15:45] Dealing with Backlash And Online Criticism

  [18:32] Why Mistakes Are Essential for Growth

  [20:54] Making Workers Scared Of Her

  [22:49] Want to Grow as a Founder? Here’s What You Should Do

  [23:53] Facing Harsh Online Feedback: How Lindsay Deals with It

  [26:27] The Breast Cancer Donation Backlash

  [29:27] Bad Press: Does It Hurt or Help a Brand?

  [31:04] Building a Cult Following with Authenticity

  [33:46] Forbes 30 Under 30: What It Really Takes

  [35:31] $1 Million in One Hour: How It Felt & What She Learned

  [37:46] Lessons from Making $1M in an Hour

  [39:25] The ‘Drop’ Model: Lindsey’s Strategy for Success

  [40:30] Flopping Drops: The Risks of 2023’s Bold Moves

  [40:51] Trends & Brand Building

  [42:04] Lindsey’s Entrepreneurial Superpower

  [42:46] Advice for Struggling Founders: How to Overcome Hard Years

  [43:55] Friendship & Business: Why Lindsey’s Circle Is Tight

  [48:01] How to Keep Business Relationships Collaborative, Not Competitive

  [49:41] Business and Friendship: Lindsey’s Boundaries

  [52:28] Losing Friends While Growing a Business: The Reality

  [54:08] What’s Next for Set Active: The Dream Moving Forward

  [55:15] Rapid Fire Questions

  [57:35] Where To Follow Lindsey and Set Active

  
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