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With Carlos Pineda — Head of Data Analytics & Insight, Diageo North America

Where is AI actually creating value today and where are organisations still getting distracted by the hype?

In this episode, Ben Parker speaks with Carlos Pineda about the reality of implementing AI inside large organisations and what separates experimentation from meaningful business transformation.

Carlos explores why successful AI starts with understanding the business problem, having the right data foundations and embedding AI into real processes rather than simply adopting the latest technology.

The conversation also covers leadership, stakeholder engagement, experimentation and why organisations need to think about AI transformation end-to-end if they want to create lasting value.

You’ll hear practical insights on:

• Where AI and GenAI are creating genuine business value today 
• Why AI initiatives need to start with the business problem 
• The importance of strong data foundations 
• Why business understanding matters alongside technical expertise 
• What prevents organisations from successfully integrating AI 
• How experimentation can lead to scalable transformation 
• How leaders should evaluate the cost and potential value of AI 

Chapters

00:00 The reality of AI today
01:53 Meet Carlos Pineda
02:51 Carlos's career and leadership journey
08:02 Where AI is actually creating value
09:58 Why business understanding matters
13:13 The challenges of implementing AI
30:38 Understanding the cost and value of AI
33:39 Final thoughts

Thank you for listening!