Episode Details

When we think of robot vacuums, we think of Roomba.
The company that brought the future into our living rooms.

So why did iRobot end up filing for bankruptcy and being acquired?

This episode looks beyond “failure” and into something more structural:
why being first is never enough, how technology becomes ordinary, and why value shifts from invention to execution.

From robot vacuums to the eyewear industry, this is a quiet reflection on what it really takes to survive—
not by relying on history, but by continuing to update, improve, and prove value today.

Staying first is easy.
Staying relevant is not.