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Ed Juline on How Michael Saylor and Strategy Keep Beating TradFi at Its Own Game
In this episode, we sit down with Ed Juline, President of Bitcoin Treasuries Media and advisor to Arcadia₿, to break down how Bitcoin treasuries are reshaping corporate finance and why Strategy continues to outperform traditional financial models.
Ed shares his journey from early Bitcoin adoption to working closely with Strategy, explains how preferred shares unlock fixed-income capital for Bitcoin, and why Saylor’s approach keeps adapting while TradFi struggles to price Bitcoin risk.
We cover:
- Why Bitcoin treasuries aren’t a get-rich-quick scheme
- How Strategy keeps beating TradFi without breaking the rules
- The role of preferred shares, cash reserves, and credit ratings
- Why small treasury companies can outperform over time
- How Bitcoin is crossing the chasm into institutional adoption
- The real risks (and misconceptions) around Bitcoin treasury strategies
- Why short-term price action misses the bigger picture
00:00 Introduction: Ed Juline
06:42 What is a Bitcoin company? Tesla vs Strategy debate
09:08 Bitcoin fragmentation: treasuries, Lightning, privacy & politics
11:55 Why Bitcoin treasuries face backlash (FTX, Celsius scars)
13:06 Bitcoin Treasuries Media: events, podcast & advisory mission
16:20 Global Bitcoin conferences & regional adoption differences
20:29 Arcadia B explained: Mexico’s Bitcoin services + treasury model
24:43 Early-stage treasuries: why small BTC balance sheets can win
26:05 Strategy’s treasury prerequisites & zombie company warning
30:17 Treasury companies to watch & what separates strong operators
34:12 Strategy’s cash reserves, preferreds & TradFi adaptation
39:14 Does Strategy know something we don’t? How BTC buys are decided
42:43 Preferred shares: unlocking fixed income for Bitcoin exposure
45:45 Why credit rating agencies struggle to value Bitcoin treasury companies
48:49 Bitcoin adoption crossing the chasm (early majority phase)
52:38 Market outlook: the “drunk raccoon” Bitcoin cycle
54:37 Where to follow Ed Juline & Bitcoin Treasuries Media
Big thanks to Little Bubble for allowing us to use his song: "One Chair": https://open.spotify.com/track/0XW7JgR2Nlg7WXGOeVT64h?si=a344b82984f74f81
Follow our Guest:
- Ed Juline: https://x.com/ejuline
- Tim Kotzman: https://x.com/timkotzman
- Bitcoin Treasuries: https://www.youtube.com/@timkotzman8925
- Bitcoin Treasuries Media: https://x.com/BTCDigitalConf
- Bitcoin Treasuries Media: https://bitcointreasuries.media/
- MadBitcoin Summit: https://madbitcoinsummit.com/
DISCLAIMER: This is not is financial advice. This podcast is for educational and entertainment purposes only.
Thank you for listening!
Follow us on:
- X: https://x.com/OneChairPod
-Youtube: https://www.youtube.com/@OneChairPod
Published on 1 week, 6 days ago