Episode Details

Overnight, Group 7 became the platform's exclusive club, synonymous with being "cool," "elite," and full of "superior individuals."What started as a smart marketing experiment rapidly transformed into a widespread inside joke and meme. TikTok users, brands, and even celebrities eagerly embraced their "Group 7" membership, creating their own dance clips and explainer videos. From supermarket giants like Sainsbury's and Argos to snack brands like Oreo, and even MTV, everyone wanted a piece of the Group 7 action.


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