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From $120M Real Estate to 32 RAL Beds: Jen Ullrich’s Fast-Track Journey
Description
This week on the RAL Room Podcast, Charlie sits down with Jen Ullrich — one of our very first members who went from idea to owning a 32-bed assisted living & memory care community in just six months. 🚀
Here’s what we cover:
✅ How a painful experience with her grandmother inspired Jen to change senior care
✅ Her path from W-2 employee to scaling a $120M mobile home portfolio
✅ Why she walked away, traveled the world, and came back ready for a new mission
✅ Finding a 32-bed AL/MC property that fell out of contract twice before landing in her lap
✅ How she secured an SBA loan on a vacant property (15% down)
✅ Why she’s opening Assisted Living first before Memory Care
✅ Her bold flat-fee pricing model (no surprises, no level-of-care add-ons)
✅ How she’s building occupancy with placement agents, hospitals, and local providers
👉 If you’re a real estate investor curious about assisted living, Jen’s story shows exactly what’s possible when you move fast and believe in the mission.
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