Episode Details

Eager to tap into a huge potential customer base, industry players are accelerating their push into the artificial intelligence-driven toys market, hoping to unlock new growth as supportive policies inject fresh momentum into the sector.

为挖掘庞大的潜在客户群体，行业参与者正加速进军人工智能驱动的玩具市场，期待借政策支持为该领域注入新动能，从而开启新的增长空间。

Experts and business leaders noted that AI toys, created to provide emotional support and companionship, are well-positioned to spark the next wave of consumer trends by using advanced technologies to foster emotional connections with consumers.

专家和商业领袖指出，人工智能玩具旨在提供情感支持与陪伴，凭借先进技术与消费者建立情感纽带，有望引领下一波消费潮流。

"Young consumers are increasingly paying for emotional value, and AI companionship is emerging as a key early-use case," said Sun Zhaozhi, founder and CEO of Shanghai-based AI-driven toy startup Robopoet.

上海人工智能玩具初创企业珞博智能科技有限公司创始人兼首席执行官孙兆治表示：“年轻消费者越来越愿意为情感价值买单，而人工智能陪伴正成为关键的早期应用场景。”

"This is attracting more companies, including major firms, into the field," Sun said.

孙兆治表示：“这正吸引着更多企业，包括大型企业，进入该领域。”

According to data from the Ministry of Industry and Information Technology, China's AI toy market was valued at 24.6 billion yuan ($3.49 billion) in 2024, and is expected to be worth 29 billion yuan this year.

根据工业和信息化部的数据显示，2024年中国人工智能玩具市场规模达246亿元（约合34.9亿美元），预计今年将达到290亿元。

The growth momentum is backed by an action plan released by the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Commerce, the Ministry of Culture and Tourism, the People's Bank of China and the State Administration for Market Regulation last month, where collectible toys were listed as a priority support consumption category for the first time, making it one of 10 consumer segments targeted to exceed the 100 billion yuan mark by 2027.

增长势头得益于上月由工业和信息化部、国家发展和改革委员会、商务部、文化和旅游部、中国人民银行及国家市场监督管理总局联合发布的行动方案。该方案首次将收藏玩具列为重点扶持消费品类，使其成为十个目标消费领域之一，力争到2027年实现规模突破千亿人民币大关。

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