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Finding Friends Through Fitness: Miracle Olatunji, Founder, Crunch & Brunch
Description
Building Community Through Fitness and Brunch with Miracle Olatunji
In the second episode of 'How We Connected,' hosts Aaron Hurst and Charlotte Massey introduce Miracle Olatunji, founder of Crunch and Brunch and the Seattle Wellness Summit. Miracle shares her journey of moving to Seattle, the inspiration behind combining fitness and brunch to foster community, and practical insights on scaling her initiative. She discusses the importance of authenticity in partnerships, her strategies for securing sponsors, and her vision for expanding Crunch and Brunch nationwide. The episode underscores the significance of structured post-event socialization and offers valuable advice for aspiring community builders.
00:00 Introduction and Miracle's background
12:43 Early experiences with community
15:43 Creating Crunch and Brunch
21:13 Making friends as an adult
27:35 Event growth and sponsorships
33:16 Advice for community builders
35:46 Upcoming events and closing reflection
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How We Connected explores the conversations that power communities across the United States. Aaron Hurst and Charlotte Massey share what they’re building at the Chamber of Connection and speak with leaders whose work strengthens local connection. Episodes offer human stories, practical insights, and ideas you can use in your own community.
Aaron Hurst, Co-Founder of the US Chamber of Connection, is a longtime entrepreneur focused on purpose and community. He founded Imperative and the Taproot Foundation and wrote The Purpose Economy.
Charlotte Massey, Co-Founder of the US Chamber of Connection, leads community programs nationally. A Forbes 30 Under 30 honoree and former organizer and founder, she works at the intersection of civic life and entrepreneurship.
Connect with Us
Crunch and Brunch
https://luma.com/CrunchandBrunch
Miracle Olatunji
Miracle is a keynote speaker, content creator, and founder of Crunch and Brunch and the Seattle Wellness Summit. After moving to Seattle in 2023, she created a community that combines group fitness with structured social time, solving the common problem of attending classes alongside the same people without ever really connecting. What started with six people has grown to nearly 1,000 subscribers and partnerships with over 20 fitness studios. With a background in finance and a passion for bringing people together, Miracle has secured major sponsorships from organizations like Columbia Bank and Lululemon. In 2026, she's expanding Crunch and Brunch nationally with chapters in new cities. Learn more at miracleolatunji.com and luma.com/CrunchandBrunch.
Heylo
Heylo is a community-management platform built for real-world groups of every kind, giving leaders a clean, branded home base to run events, manage members, communicate clearly, and handle payments without friction. It brings scheduling, RSVPs, waivers, announcements, topic-based chats, and membership tools into one place so clubs, teams, and interest groups can stay organized and connected without the noise of traditional social platforms.
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