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#50: How independent agencies are competing by putting people first, with Morrison’s Amanda Forgione
Description
This week Brian talks with Amanda Forgione, CEO of Morrison. We talk about many of the very human elements of running an independent agency with family roots in the industry, and contrast some of her agency's choices with those of the holding companies.
The episode also features a brief mention of Olivia's new subscription PR model offering agencies a weekly hour of senior strategic thinking. For details, email olivia@fusionfrontmedia.com.
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Agency Business features agency CEOs and financial decision-makers alongside third party experts including agency pitch consultants. We are always accepting pitches, and are particularly interested in hearing from women and leaders of color.
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