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The Skincarma Pod | Ep. 55: Moms on a Mission: The Tween Skincare Revolution with Clara Cárdenas, Pipa Co-Founder
Description
In this episode of The Skincarma Pod, Carmine welcomes Clara Cárdenas, co-founder of Pipa Skin Care, a breakout brand committed to providing age-appropriate skincare for pre-teens.
Clara shares her journey from her early career in Venezuela to her experience at Facebook, and how her passion for skincare led her to create Pipa with two childhood friends – Kristina Kubler, an esthetician with two decades of hands-on experience, and Corina Pfeffer, a mathematician turned designer turned logistics savant.
Pipa was born of a simple but universally relatable moment: Kristi’s daughter, Pipa, hit that age where she wanted real skincare – but everything on the market was either too childish, too harsh, or just too grown-up.
The conversation delves into the challenges of building a brand targeting two distinct audiences – moms and their young daughters – as well as the importance of clean ingredients and the unique needs of young skin.
Clara emphasizes the responsibility she and her co-founders feel in creating products that not only appeal to kids but also meet the trust of parents. The episode also highlights the brand’s marketing strategies, retail launch plans, and aspirations for the future.
Connect with Clara on Instagram at @claricardenas and on LinkedIn here. Explore Pipa Skincare on Instagram at @pipa_skincare and learn more about the products and brand ethos at pipastics.com.
Follow Skincarma on Instagram and on TikTok. Catch product reviews of Carmine’s top picks of the best skincare on the Skincarma Blog. You can also connect with Carmine on LinkedIn here and explore his extensive work in beauty on the Carmine Montalto INK website here.
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Product links:
Pipa Skin Care Smooth Operator
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