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The Bryght Latin Tour - Taking the Brand to the People - The BBC Podcast EP#23 SE:2025
Description
When the world feels uncertain, real connection matters more than ever.
In this episode, Luba, Founder & CEO of Bryght®, sits down with Bryght Babe Joanna to unpack the why, the how, and the unforgettable moments behind Bryght’s first Latin Tour with stops in Honduras, Puerto Rico, Mexico City, and Miami.
With the current political climate leaving many people hesitant to travel, Luba made a bold decision: if the people can’t come to us, we go to them. What followed was a whirlwind tour filled with community, culture, late nights, early mornings, and raw, behind-the-scenes moments that rarely make it to Instagram.
They spill the juicy details from navigating logistics in multiple countries, to emotional in-person connections with women who have been part of the Bryght journey from afar, to the unexpected magic that happens when a brand leaves the boardroom and shows up face-to-face.
This isn’t just a recap. It’s a conversation about:
• Building trust in real life, not just online
• Expanding globally during uncertain times
• What it really takes to grow a brand rooted in women’s confidence, care, and community
• And why this Latin tour was only the beginning
Real talk. Real travel. Real impact.
Bryght® went Latin and this is just the first chapter..
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Our intro and outro music is made by Ashley from Lullaby The Fear Podcast. Listen to Lullaby here: https://lullabythefearpodcast.com/
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