Episode Details

The source details a global partnership campaign launched by Kia Corporation with Netflix to promote its new fully electric mid-sized SUV, the Kia EV5, using the film Wake Up Dead Man: A Knives Out Mystery. This campaign features a creative film series that highlights the EV5's design and spacious, comfortable interior by placing it at the center of a suspenseful yet lighthearted murder mystery storyline. The initiative aims to enhance brand familiarity for the EV5 among adventurous, family-oriented customers in six target markets, including Korea, Canada, and several major European countries. The collaboration reinterprets the EV5's "Home away from home" concept by utilizing the SUV's interior as a creative motif mirroring the film’s locked-room mystery theme. Ultimately, the campaign uses the acclaimed Benoit Blanc detective franchise to organically showcase the EV5's features, such as its relaxation seats and flat-folding second-row seats.

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