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Would You Buy a Turkey at Dollarama?
Season 2
Episode 79
Published 6 months, 1 week ago
Description
Dollarama sells food — but where do we draw the line? Sylvain Charlebois dives into the economics of dollar store groceries, brand deals, and why chilled foods still pose a challenge.
He explains how shelf-stable items, vendor loyalty, and private label packaging give Dollarama a major edge — even if marinated pork tongue never becomes a top seller. Shane and Sylvain also debate food delivery habits, digital convenience, and what really drives the choices young Canadians make around food.
Insightful, unexpected, and just the right amount of weird.
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Sylvain Charlebois
@foodprofessor
Originally aired on 2025-12-11