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Episode 101: How DraftKings Built The Best US Sportsbook App

Published 10 months ago

Description

Host Brad Allen is joined by EKG's product testing team Jimmy Neilly and Danny McCarthy to discuss their 2H25 sportsbook testing run, including:

How DraftKings pulled clear at the top of the rankings
Whether testers are responding to FanDuel's Your Way parlay feature
Why bet365 slipped two spots

The app rankings are available for purchase here.

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