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This episode wasn’t supposed to air.
At the Wealthy & Well-Known Summit, I stepped on stage for an unfiltered Q&A about building a brand when nothing seems to be working. No keynote, no polish—just the truth.
I shared what the last two years have really looked like behind the scenes: missed expectations, pivots, and hard-won lessons in resilience, integrity, and reinvention.
You’ll hear:
If you’ve ever wondered, “Is it supposed to be this hard?”—this one’s for you.
Let’s ride.
Click play to hear all of this and:
[00:46] An honest behind-the-scenes look at why this recording felt too raw to release.
[01:44] Why leaning into polarity and being unapologetically bold matters more than ever.
[03:50] An exploration of what it feels like to evolve when your audience can't yet see the full picture.
[05:22] The difficult decision to give up control—and the clarity that followed.
[06:20] How a personal mantra—“If I don’t quit, I can’t lose”—became a lifeline during discouraging seasons.
[08:07] How real conversations with ideal clients led to a powerful, beta-tested business pivot.
Listen to Related Episodes:
If you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup.
Share this episode with somebody you think would benefit from it, and send me a DM. I would be honored to know what resonated most with you from this episode.
For full show notes, visit jasminestar.com/podcast/episode604
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Published on 4 days, 10 hours ago
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