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Smashburger's Strategic Comeback: A Conversation with Tom Ryan and Jim Sullivan
Smashburger founder Tom Ryan and CEO Jim Sullivan join Fast Casual Nation to reveal their bold strategy to reclaim the brand's position in the better burger category. Discover how their new "Belief is in the bite" philosophy, innovative $4.99 value platform, and surprise Big Dog success are driving a comeback story. Plus, learn about their aggressive five-year plan to grow from 200 to over 1,000 locations through strategic franchising and non-traditional venues. This conversation explores menu innovation, operational excellence, and why they believe the QSR guys can't compete on quality and fast casual brands can't compete on their price.
~This episode is brought to you by KRAFT Philadelphia Cream Cheese~
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Smashburger #FastCasual #RestaurantIndustry
00:00 – Intro and guests
01:20 – Smashburger’s new flavor-focused rebrand
04:20 – CEO Jim Sullivan and Tom Ryan join
06:10 – Smashburger history and product philosophy
07:05 – Rebuilding brand identity and premium position
08:10 – Fast innovation: LTOs and Big Dogs
09:20 – Value platform at $4.99
10:15 – Premium lineup and loaded sides
12:00 – “Belief is in the bite” brand strategy
13:20 – New logo, colors and store identity
17:15 – Growth goals and expansion plans
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Published on 2 days, 19 hours ago