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Why being 'social' on social media is the best thing you can be doing
Description
We sit down with Ellen Bathgate of Content Collab to unpack a practical framework for property management marketing: five content categories, 90-day planning, and choosing a primary platform. We dig into authenticity, AI transparency, batching evergreen posts, and how consistency beats volume across Instagram, LinkedIn, and Facebook.
• who Content Collab helps and how the services work
• how to outsource content yet keep your own voice
• why being social matters more than perfect scheduling
• four common content roadblocks and simple fixes
• five categories for easier ideation and planning
• batching evergreen reviews and newsletters
• carousels versus video performance by platform
• the pratfall effect and building trust with raw video
• AI avatars, disclosure, and the trust recession
• choosing a primary platform and repurposing
• moving audiences to owned assets like email and apps
• practical weekly cadence and testing frameworks
Follow Ellen on Instagram to catch upcoming webinars and templates for property managers
This podcast is kindly sponsored by The Associates Co.
The Associates Co provides fully trained professionals to assist you with scaling your property management department. They are ready to hit the ground running! Once a luxury, VA's are now a staple in every business, whether you are managing 5 properties or 500+
Head over to www.theassociatesco.com
This podcast is sponsored by Property Insurance Plus.
The PIP Advantage for Landlord Insurance
Up to $70,000 contents cover included in our landlords policies
14 months cover for just 12 months premium in your first year
Further discounts when you have three or more properties insured through PIP
24/7 Australia-wide claims service
Online Real Estate Agent Portal for easy access and management