Episode Details

Angela Tipton and Travis Franklin walk through a practical, values-driven approach to AI in marketing: where to start, what to automate, and what must stay human. You’ll learn how to build AI-powered workflows that protect your culture, support your team, and free you from repetitive tasks so you can focus on strategy, relationships, and growth. This is a grounded guide for small business owners who want leverage from AI without turning their brand into generic robot-speak.

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• What AI agents and automation actually look like day to day inside a marketing team
• How to start with AI without getting buried in tools, tech, or shiny objects
• Where most businesses waste time in their marketing operations—and how automation can fix it
• Smart ways to balance personalization and automation in relationship-driven industries like healthcare, B2B, and professional services
• How to use AI to improve your SOPs and protect your culture instead of hollowing it out
• Simple “dip-your-toe-in” tools and agents to test AI safely and strategically
• How to find AI automation opportunities that are hiding in plain sight inside your existing content, meetings, and processes

And much, much more.