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Against the Run with Niko Backspin (Serviceplan Culture)
Episode 6
Published 10 months, 3 weeks ago
Description
Connecting Culture, Community, and the Game
For more than 25 years, Niko has documented and shaped German Hip-Hop culture through storytelling that bridges music, sport, and cultural identity. A lifelong supporter of football and US sports, he knows what connects fans across boundaries: community, creativity, and conversation.
Today, in his role at Serviceplan Culture, Niko builds connections between brands and subcultures, helping translate authentic stories into meaningful impact. As one of the moderators of STANDS in 2025, he stands at the heart of the dialogue between streetwear, football, and culture.