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Ep. 67 The Birth of a Business: How to turn a Personal Need into a Product
Description
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by the brilliant Brónagh Davidson, founder of My Pregnancy Journals — a beautiful Irish brand born from one mam’s real-life experience, frustration and deep desire to create something meaningful for her own children.
Brónagh shares openly about the surprising path that led her here:
– her background in psychology, coaching, fitness and even cybersecurity
– the fertility scare that changed everything
– the shift from service-based work to launching her very first product
– building a business between nap times
– and how a simple personal need became a product hundreds of parents now treasure
We dive into the realities of creating a physical product — the costs, the risks, the samples, the trial and error — and the mindset that kept her going when most people would have backed away. If you’ve ever wondered whether you could sell a product alongside your services, or you’re curious about how “ordinary moments” can spark extraordinary businesses, this is a gorgeous episode to soak up.
In this episode, we cover:
- The moment a fertility appointment shifted the direction of Brónagh’s life and future business
- How journaling during pregnancy helped her connect deeply with her babies before they were even born
- The behind-the-scenes of creating a physical product from scratch (what no one tells you!)
- Navigating fear, finances and the early investment that product-based businesses require
- Why community and collaboration matter more than ever when launching something new
- The mindset shifts that supported her through uncertainty, change and early motherhood
- Practical advice for birthworkers or service providers who are thinking about developing a product
- The power of trusting your own story — and letting that guide your business decisions
Who this episode is for
Birthworkers, mums in business, creative entrepreneurs, and anyone curious about how real-life experiences can spark beautiful, sustainable businesses. If you’ve ever felt the pull toward creating something that’s missing in the world, this conversation will light a gentle fire under you.
Connect with Brónagh
Website: mypregnancyjournals.com
Instagram: @mypregnancyjournals
Listen Now
Tune in for an honest, heart-led conversation about motherhood, mindset and making something meaningful and leave feeling inspired to follow that little nudge of your own.
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Download free: yourbirthbiz.com/safet
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