Episode Details

I sit down with Seth Besmertnik, the CEO behind Conductor, the company that has been shaping the organic marketing world for nearly two decades.

Seth has led Conductor through every major shift in digital search, from its early days as the first enterprise SEO platform, and now he is steering the company into a new frontier focused on understanding how brands show up inside AI models.

Seth breaks down how Conductor is generating synthetic prompts to mirror what customers might ask ChatGPT, how they evaluate the answers models give back, and why this matters more than traditional keyword rankings ever did.

We also talk about how he personally uses AI to stay ahead: daily briefings, automated email prep, and on-the-go meeting insights along with how his team uses AI coaching tools to deepen performance and uncover themes after calls.

🔥 Topics We Cover:
• How AI is transforming the meaning of “organic visibility”
• Why brands need to understand how they show up inside LLMs
• Conductor’s approach to generating synthetic customer prompts
• How AI is supporting his leadership, communication, and team operations
 
This conversation opens up a completely new way of thinking about organic visibility, leadership, and the future of content discovery.

Connect with Seth:
Website: https://www.conductor.com/about/seth-besmertnik/
LinkedIn: https://www.linkedin.com/in/besmertnik/

Ready to cut through the AI overwhelm?

• Explore all my resources in one place → https://stan.store/BRXSTUDIO
  Free AI Guide • 45-Minute AI Audit • AI Community • Custom GPT
• Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

The AI Movement With Brooke is a weekly podcast exploring how AI is changing the way we build, create, and make decisions.

Follow on LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.