Episode Details
Back to EpisodesMost Contagious: KitKat's longevity secret, Scambaiter Granny and more
Episode 397
Published 10 months, 1 week ago
Description
The secrets behind KitKat's 90 year brand story, how to build a scambaiter AI Granny, and which brands are getting it right on community in 2025. Recorded at Most Contagious 2025. Hosted by WARC's Anna Hamill. For 40 years, WARC has been providing the marketing industry with
rigorous, unbiased evidence and expert effectiveness guidance. The WARC
Podcast publishes a new episode every Tuesday and Thursday.
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